A brand identity provides the basis for the style and presentation for all communications. The creative process aims to reflect the culture, character and personality of the branded entity. A brand is intangible, and yet it drives the look and feel of many tangible outputs:
- a logo that scales from a black and white icon to full color billboard size
- logo subversions for low res or space constained applications, as required
- a color palette for everything from fonts, highlights, accents, block colors, site links
- font face selection
- taglines (optional)
We usually advise our clients to also have us prepare brand guidelines, to ensure consistent brand application regardless of who the designer may be.
Tumblewire has established brands for start-ups, mid-sized companies, and sub-brands for multinationals such as BP, Vodafone, and Fujitsu.